Digital Marketing is a term referring to creating awareness and promoting a brand, product or service online using all available digital channels. These channels consist of the following three areas.
Branding is a term often misunderstood, therefore, not effectively built. A “brand” in one sense of the word is the name that identifies the source of a product or service. In the other sense, a “brand” refers to the perception the marketplace has about a company, product or service.
A brand includes several different components including, but not limited to, the idea people develop in their minds and the feelings they have in their emotions about a company, product or service. It includes brand personality, positioning, and differentiation. It is every communication and experience a person has with a company, product, or service.
The foundation is the vision, mission, and values of an organization and building these into its products and services. It is followed by persuasively communicating the features and benefits creating a customer experience that delivers value and builds loyalty.
Communication and marketing are both online and off-line. These should be integrated and complementary.
Understanding, developing and executing a successful brand strategy is at the essence of who Creative Engine is and why we are different. Doing so requires a team with all the core competencies, capabilities, communication skills and passion to make this happen. It demands that we view every client and every project as unique and valuable. It also requires collaboration, cooperation between the customer’s team and ours.
In closing, a brand is a reflection of an organization’s thinking, character, and values. If these are great, your business will be great, and opportunities will appear. By seizing these opportunities, you are creating profits for today and building brands for tomorrow.
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Creative Engine's business analysts and strategic marketers delve into the relevant quantitative and qualitative data to bring fresh eyes and perspectives to your challenges. We help our clients make informed, strategic decisions based on our discoveries.
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