Most small to mid-sized business owners today understand the importance of investing in an outstanding custom website that represents their brand. Unfortunately, many are either uninformed or misguided thinking “if you build it, they will come.” The truth is, if you aren’t actively doing something to drive search traffic to that expensive custom website, no one will ever find it.
You see, only 8.5% of all web searches make it to page 2. That means if you are not on the first page of Google, you’re missing out on 91.5% of people who are actively looking for your services online. It takes a solid Search Marketing strategy comprised of Pay-Per-Click and Search Engine Optimization techniques to get you on the coveted first page, and that’s exactly what Creative Engine delivers.
Many times our recommendation initially is to start with both. Why? PPC, though more expensive can get you to the first page of Google quickly and you get results faster. It also buys you time to earn your way to page 1 through organic SEO. Once your organic searches make it to Google page 1 then you can start to change the calculation.
That’s where Creative Engine comes in. We approach every business situation as unique. Therefore, we are basing and applying ratios on several factors including but not limited to your goals, your customer’s lifetime value, your budget, timeline, existing resources, competitor’s tactics and more.
We approach SEO and PPC strategically and scientifically. There is no room for guessing. SEO and PPC is a process, not an event. Not realizing this is a fatal flaw with many small to midsize businesses. Creative Engine helps you understand the process and how to invest in search marketing wisely. This adaptive approach delivers the long-term results and stability your business needs in today’s fast-moving, highly competitive environment.
A Word-to-the-Wise. If somebody pitches you on search engine optimization promising you a page 1 Google ranking -- don’t buy it. Here’s the reason why. Perhaps before 2014 they could do it, but not anymore. Google’s algorithms have become far too sophisticated, and it’s now it’s virtually impossible to manipulate them.
The problem is these people still know how to sell SEO. They just can’t deliver. So what they do is lock you into a contract so when your campaign doesn’t produce you still have to pay them. If somebody is trying to sell you SEO services that require a contract either hang up or show them the door immediately and don’t waste your time or money.
We don’t have contracts. We are confident that the results we produce will make it a no-brainer for you to continue. Anytime you want to discontinue you can. You don’t even need a reason, just let us know. We’ll ask if there’s any other way we can help you, if not, we’ll shake hands and part ways friends.
There is one more cold hard fact on search engine marketing, there is no silver bullet. There is no magic wand or standard approach that works. You’ve probably heard about a specific number of keywords or phrases per page or the number of links to include, etc. That was in the past.
Google has transitioned to using Latent Semantic Indexing. LSI is a mathematical process used to understand the relationship between terms and concepts in content. A search engine routinely crawls website content. The most common words and phrases are identified and codified as the keywords and phrases for the page.
LSI not only looks at the title words but also related synonyms related to the subject of the content. Page titles, heading tags, words, phrases that are bolded or italicized also have greater importance.
There is a science and art to search engine marketing and is what makes Creative Engine different. We have cross-functional SEO and PPC teams. They work together because it takes a team with different core competencies to bring about the desired result. It takes both technical expertise and creative content, with a passion for delivering value.
First, it takes technical expertise to first establish a website and SMO strategies with a solid foundation and then a commitment to ongoing analysis of data to make the necessary adjustments required by our continuous improvement model.
Then it takes creative content that in today’s marketing means writing original, persuasive and valuable content written to the reader and strategic content written for search engines. There are many variables. The bottom line is first loving your customers and the value you deliver them and then Google will love you.
We include basic SEO in our websites and drill much deeper for SEO/PPC clients. Rest assured that we’ll explain in depth not only what we do but why we do it. We also provide real-time reports so you can monitor the success of your campaign. Now here’s the best part -- we have affordable prices, and we don’t have contracts.
What does this mean to you and your business? What was true in the past is no longer true today, that you can get to and stay on Google page 1 for free. The sooner you realize that, the better chance you have of doing something about it.
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Nusblatt Dental, Manhattan, NY
Attorney at Law for
LINCOLNWAY DENTAL CENTER, INC.