Building Mobile Apps That Build Businesses and Profits
Mobile apps are becoming the norm for leading small and midsize businesses. The big brand names, such as Target and Amazon, have proven that mobile apps are part of a successful strategy. The small to medium-sized businesses that have become early adopters are emerging as revenue and thought leaders in their categories.
They are catching the wave of this mobile trend because they understand that it takes more than having a mobile-friendly website but having an overall mobile strategy that includes a mobile app.
In fact, if you're like most people, you have a small business app on your smart phone and enjoy the convenience and ease of interaction that it delivers. Whether it be your local restaurant, favorite spa or flower shop you've probably noticed that these businesses are more successful than their competitors.
Just in case you are still on the fence about wanting to build your mobile app the following are some of the benefits that should encourage you to decide to move forward sooner rather than later.
According to TechCrunch.com US consumers now spend five hours per day on mobile devices. This fact may seem alarming, but the trend continues to accelerate. Although many users will only use a few apps, the fact is that if you have a mobile app, then you're visible and occupying valuable real estate on a consumer's mobile device. What this means is that you are developing awareness and recognition for your name, logo, and brand.
One of the most significant benefits of having a mobile app is that you can provide information to your customers in an instant. Push notification allows you to get closer to having direct interaction informing customers of promotions, special sales or about whatever products and services you offer them.
It's about having the capability to provide user accounts, messages, prices, search features, booking forms, and a lot more.
Rewards and loyalty programs are easier than ever for your customers to use via your mobile app. These programs result in more downloads and an increased frequency of customer purchases. Smartphone-based loyalty programs will soon eliminate the old point collection card.
A mobile app for your business can significantly contribute to your brand awareness. Because Creative Engine specializes in brand strategy and recognition, we combine these into your mobile app to deliver a competitive advantage.
It's about creating an app rich with features that your customers love because of its compelling design and branding. The more Frequently a customer views your brand, the more likely they are to make a purchase. The rule of thumb is that 20 impressions of your brand will develop top-of-mind awareness.
Customers must have a way to reach you no matter what you are selling. The easier it is, the more likely they are to reach out. Small to midsize businesses have found that having a help desk or messaging feature within their app makes a significant difference and offers them a new and easier way to communicate with their customers.
More and more customers would rather communicate with a business via text than by phone. Smart entrepreneurs know that the easier you make it for your customers to make a transaction, the more revenues and profits you'll generate.
There is still time. Mobile apps at the small to midsize business level are still emerging which means you can make a quantum leap ahead of your competitors.
If you are the first among your competitors to offer your customers a mobile app, then they'll be amazed and impressed, considering you a thought leader and trendsetter in your industry.
Probably the most important reason for building your mobile app is customer retention. There is a lot of noise out there — over 300 ways that marketers are now using to get consumers attention — this bombardment of advertising tends to make people tune it out.
Entrepreneurs who are committed to making a sincere connection with their customers using ‘relational marketing' will develop a loyal customer and one who increases lifetime value and profits. Back in the day, there was a campaign that boasted "let your fingers do the walking." Today it's a matter of letting your business "be a fingertip away" from its customers by having a mobile app.
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