Social media has become a focal point of people's lives. Consumers leveraged pandemic lockdowns by engaging in social media to stay connected and shop for what they used to get in person.
This consumer shift caused businesses to leverage social media to maintain and nurture their relationships with consumers. Usage continues rising as social media is increasingly an essential part of consumers’ lives becoming and has now become the new go-to channel for businesses and consumers.
More consumers are becoming social media savvy when interacting with businesses, including discovering, then sharing the new brands that resonate with their social network. That's why social media marketing is rapidly surpassing email, TV, and print advertising for consumers to learn about new brands and solidify relationships with existing brands.
This presents an enormous opportunity for brands to seize the moment of this people-first, social-first shift to prioritize and increase their relevant social media spend as social commerce and social advertising continues growing.
The hidden gem of social media placement is being able to gather and leverage consumer feedback to better understand what they want and need; then sharing these insights throughout your organization empowering everyone to make better-informed, real-time decisions.
A new and effective social strategy will help your brand meet rising consumer expectations.
THE PRESIDENTS FORUM
Nusblatt Dental, Manhattan, NY
Attorney at Law for
LINCOLNWAY DENTAL CENTER, INC.