There are very few things that say more about your brand than its marketing collateral. Not only does marketing collateral provide vital information about your business, but it is also made up of tangible pieces of material with weight and character that physically represent your brand. With that in mind, it's easy to see why strategy and coordination should play an integral role in the creation of your promotional materials. Otherwise, you could end up with marketing collateral that misrepresents your brand and hurts your business.
Marketing collateral materials help you deliver specific messaging relevant to the sale stage so you can continue the momentum that keeps a prospect progressing to the next step in the sales process. Many businesses overlook this important step.
Moreover, in many sales situations, you'll have a single point of contact and won't have the opportunity to personally make your sales presentation to the other decision-makers and influencers.
That's when marketing collateral materials save the day -- and the sale. Your prospect is never going to understand your sales presentation as well as you do. They could never make the salient points that an effective brochure or other printed materials can make. The graphic design also speaks volumes about your brand, its credibility, and its value.
THE PRESIDENTS FORUM
Nusblatt Dental, Manhattan, NY
Attorney at Law for
LINCOLNWAY DENTAL CENTER, INC.