Doing your homework is an overlooked and underutilized discipline. More than anything else it will determine the success of your website.
Those who plan, whether it's a business plan or a website plan, are always going to achieve a better result than those who wing it. It's incredibly risky to have people with little to no business, marketing or branding acumen develop your website. In fact, it's one of the leading causes of website failure. In many cases, it contributes to business failure as well.
Creating a new website involves more than a logo, new colors, and adding a few photos. It isn't just an art project or even a virtual business card. Visual appeal alone won't generate business. The purpose of your site is to engage your target markets on several levels and motivate them to take action. Whether it is a phone call, an email, making a reservation, or generating walk-in traffic, your website must have a compelling call to action. A successful website will pre-sell your value-proposition changing a cold inquiry to a warm one.
Your website is the foundation of your brand, marketing, and all your communications. Without a solid foundation, you're putting your business on the shaky ground. You also limit your revenue and profitability.
Your website likely is the first impression you make. It determines whether a visitor perceives you as legitimate and trustworthy. It's more than just a beautiful face.
Many of our clients thank us for bringing fresh eyes, critical thinking and inspired creativity to their business. We routinely find that entrepreneurs have never updated their business plan. When they do, they are shocked at how much of it is now irrelevant. They suddenly realize that they've been running full speed without a roadmap.
We help you recognize opportunities, avoid hazards, and show you how to play to your strengths. It's collaborating, drilling deep, and figuring out what's working and what's not. It's identifying new markets, opportunities, and revenue streams.
Your pre-website process includes:
Developing an effective sitemap, navigation strategy, compelling content, search engine optimization and identifying other technology that will help your business be successful.
Unless you're an expert in this area, we strongly recommend that you let our team of specialists develop a strategic plan for your website. Look at it clearly for what it is, simply a wise investment, not an additional cost.
Contact us today at 1-512-215-2500 and let's discuss your website goals and objectives and discover how we can help.
THE PRESIDENTS FORUM
Nusblatt Dental, Manhattan, NY
Attorney at Law for
LINCOLNWAY DENTAL CENTER, INC.