How Website Loading Time Impacts
Your Bottom Line

It’s irrefutable that website and page loading time impacts user experience and thus the bottom line. Too often entrepreneurs compromise load time for a better aesthetic design, unnecessary functionality or overload content to webpages.

The reality is, website visitors care much more about speed than all the bells and whistles. Why is this important? Because webpage loading time affects search engine rankings, user experience and a visitor’s “bounce-rate” (visitors that abandon their search) all resulting in a loss of revenues.

Stats and Facts

• 73% of mobile website visitors say they’ve encountered sites that were too slow to load.
• 47% of website and mobile site visitors expect the web page to load in 2 seconds or less.
• 53% of mobile users leave a site that takes longer than three seconds to load.
• A 1-second delay in page load time can reduce conversions by 7%.
• A 2.5 million annual income would be lost by an e-commerce site making $100,000 per day with only
• a one second load time delay.
• Research by MachMetrics reveal most sites have a load time of 8-11 seconds.

The Need for Speed

Why Improving Page Load Time Increases Conversions and Profits.

Would you like to increase sales? Have your site load faster! Slow loading websites cause visitors to abandon their search and when they do, they don’t buy. You’ll be losing out on traffic and sales if your site loads slowly.

The good news is with Creative Engine it’s simple and inexpensive to improve. We have a plethora of tools and techniques that will help your site load faster, increase traffic and search engine rankings.

Load Time Matters

In July 2018, Google added a new page-speed update to their algorithm. This makes speed a critical factor for all businesses and even more so for e-commerce sites. Why? Because Google knows that we all prefer a site that loads quickly.

Quick loading sites are important and effective for conversion rates, customer retention and lifetime value.

Going Beyond Website Speed Optimization

Load time optimization is not just limited to optimizing the website. It also involves optimizing the server on which the website is hosted.In fact, a majority of the work involves optimizing the server as well as the website.

Therefore, highly effective website load time optimization should be done after the website is developed and launched. Only then can it be fully checked, tested and improved thoroughly and completely for maximum speed improvement.

Conclusion and Next Step

During the initial stages of the Internet. Slow loading websites were the norm and people didn’t expect otherwise.

However, today it’s a much different story and world. In 2019 and beyond. Websites, including mobile sites need to load much faster than in the past. Google understands their users and it’s the reason why they rank fast loading websites higher.

Just as important, your website’s loading speed contributes to the success or failure of your conversion rates and profits. Additionally, every second you reduce load time you increase customer trust and confidence in your site and your business.

You can start improving your website load time now by simply giving us a ring now at 512-215-2500 to learn more how we can help improve load time speed inexpensively.

You share your vision. We share our blueprint for your success.