Our team of creative professionals developed a new, streamlined, cost-effective approach designed to help you outthink and out-strategize your competitors, rather than trying to outspend them. Doing so has never been more critical for achieving and sustaining business success.
A common misconception is that small to mid-size companies can’t afford to compete against corporations with deep pockets. Now our innovative model and approach based on years of feedback from hundreds of clients and their projects deliver the solution.
Here are just a few of the levers we use to ignite growth and a sampling of our approach.
It all starts with a vision, building a brand and leveraging your brand. Selecting the right strategic partner who understands how to do this is essential. It’s a necessity for your success.
Relationships are the heart of your success. You don’t have to be rich in cash, however, being rich in relationships and strategy can help you overcome many obstacles.
An important and often overlooked puzzle piece is positioning you well in the marketplace. We help you select the right niche and target markets that are the best fit for your value proposition.
Passion is the fuel that propels your business. One person with passion is the equivalent of 25 people without it. Passion is at the heart of why you started your business in the first place. Tapping into your passion will help you overcome trials, obstacles, resistance and inject the persistence necessary to succeed. Remember, people can feel the passion and are attracted to it like a magnet.
Being small allows you to be nimble, flexible and agile. Leveraging your size can be a competitive advantage allowing you to create a customer experience and connection that’s not available elsewhere. This competitive advantage results in brand stability, customer retention, and buzz.
Because you’re small, you don’t have the layers of management, red tape, and bureaucracy that restricts creativity and innovation. When you have a compelling idea you can research, plan, implement and test it without it having to go through meetings or other complexities that cause delays.
Marketing tools such as your corporate identity, website, search engine optimization, social media and remarketing are all practical, affordable tools that can be implemented and utilized immediately to shorten your time and path to break-even or breakthrough.
To compete and win against larger competitors small businesses must be aware of and embrace the latest technologies to help them do the heavy lifting. It can give you competitive advantages in marketing. It can also help you streamline operations and finance freeing up your time so that you are working on your business instead of working in your business.
THE PRESIDENTS FORUM
Nusblatt Dental, Manhattan, NY
Attorney at Law for
LINCOLNWAY DENTAL CENTER, INC.